Colour by Numbers POP-UP by Ted Baker


Design of a concept pop-up store for Ted Baker's contemporary clothing line.

The store, inspired by the idea of a contemporary art gallery served as the line's activation campaign and remained open for five week's in London's busy Old Street station. The pop-up became an instant instagram sensation and was featured heavily in the press. 

With a bold approach in the use of colour, lighting and materials, the space doubled as a special events space hosting various press and marketing events featuring London's most popular mixologist and DJ's. 

Nominated for Best Pop-Up of the year at Creative Retail Design Awards

Images courtesy Ted Baker & CSM.